With Mercedes winning another consecutive world championship, we were commissioned to create a large format F1 image to be displayed in the Mercedes Benz-World museum.
With the image needing to reflect many years of Mercedes' success, both past and future, the car , driver and scene capture the teams efforts, rather than any one driver, car model or track.
To achieve the enormous print size at a high resolution, we created a cgi scene, to which we applied vector based motion tracking to create a dynamic result.
CGI build of the Maverick LSR for McLaren.
With only a few scraps of reference remaining of this near mythical land speed vehicle, producing an accurate cgi build was a challenge that required more than a little detective work.
the lead image for the Mercedes-Benz World 2015/16 Christmas campaign.
with such a stylised concept, it was the perfect opportunity to make a pure CGI automotive image where both car and location were modelled.
made for large format printing, we clocked up a computer-busting 25,000px width, which can be seen in the detail shot below.
client: Mercedes Benz
agency: Complete Creative Communication
a life-sized museum display of the Formula One Mercedes Petronas team garages.
Working closely with the Mercedes F1 team, we created a detailed CGI model of the entire team Mercedes double garage at Silverstone. The resulting 14m x 3m illuminated canvas reproduced a view into the garages at true-to-life size.
As a result, the images needed to be both heavily detailed and highly accurate. A site visit to the pit lane of the Silverstone international circuit enabled us to document and reproduce the pit lane track surface and gather the spherical view of Silverstone that would be seen in the reflective surfaces throughout the canvas.
client : Mercedes-Benz
a breakdown of the retouching process for the M-Class Mercedes for Mercedes-Benz World. Using a great set of images by automotive photographer, James Lipman, we combined content from a range of photographs to create a single hero shot. The resulting image presents a rich and information filled account of the 4x4 driving experience, while retaining the excitement of the M-Class in motion.
photography: James Lipman
agency: Complete Creative Communication
client: Mercedes-Benz World
lead art image to promote AMG driving experiences at the Silverstone race circuit. The image featured as a large format banner and was used extensively in print, social marketing and POS advertising
client : AMG/ Mercedes-Benz World
one of four images for the Mercedes-Benz World 2015/16 Christmas campaign.
with such a stylised concept, it was the perfect opportunity to make a pure CGI automotive image where both car and location were modelled.
made for large format printing, we clocked up a computer-busting 25,000px width, making a truly versatile master image.
client: Mercedes Benz
agency: Complete Creative Communication
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taken from a series of images we created for Mercedes-Benz World's advertising and marketing. The images were used extensively both on-site and in print and web advertising.
client: Mercedes-Benz World
a breakdown of the retouching process for one of the 2014 images we produced for Mercedes-Benz World. working with a fantastic set of photographs from automotive photographer, James Lipman, we produced a series of images that capture the excitement of a Mercedes-Benz World driving experience.
client: Mercedes-Benz World
photography: James Lipman
one of four images for the Mercedes-Benz World 2015/16 Christmas campaign.
with such a stylised concept, it was the perfect opportunity to make a pure CGI automotive image where both car and location were modelled.
made for large format printing, we clocked up a computer-busting 25,000px width, making a truly versatile master image.
client: Mercedes Benz
agency: Complete Creative Communication
the full series of images for Mercedes-Benz World's christmas 2014 advertising and marketing campaigns. Working with our original set of 2014 images, the christmas variations add a bit of festive sparkle and magic to the MBW brand identity.
photography: James Lipman
agency: Complete Creative Communication
client: Mercedes-Benz World
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a few samples from a huge set of images for Mercedes Benz World, working with automotive photographer, James Lipman.
client: Mercedes-Benz World
photography: James Lipman
retouching for a set of images by automotive photographer, James Lipman, for Tesla Motors
photography: James Lipman
client: Tesla Motors
taken from a series of images we created for Mercedes-Benz World's advertising and marketing. The images were used extensively both on-site and in print and web advertising.
client: Mercedes-Benz World
a particularly elaborate shot from a series of images for Mercedes-Benz World. faced with shooting a night time, hazardous driving shot on a lovely, sunny day, automotive photographer, James Lipman provided a great set of images that became the building blocks for something special...
client: Mercedes-Benz World
photography: James Lipman
