the lead image for Mercedes-Benz World’s Christmas campaign.
with such a stylised concept, it was the perfect opportunity to make a pure CGI automotive image where both car and location were digitally modelled, with no photography required.
made specifically for large format printing, we clocked up a mighty 25,000px width, giving stunning detail which can be seen in the shots below.
The image set was run across multiple large format banners as well as use across print advertising, social and POS.
client: Mercedes Benz
agency: Complete Creative Communication